CRAZY ICECREAMS

Crazy Icecream is a full rebranding project for a long-established ice cream and dairy brand. The goal was to bring back the brand’s playful, vibrant Indian personality while aligning it with modern market expectations. Inspired by Indian truck art, bold colors, and expressive motifs, the new identity celebrates the brand’s roots while making it visually striking and memorable. The rebrand covers logo design, packaging, illustrations, and social media assets, creating a cohesive, joyful, and culturally expressive brand world.