GOONJ

Goonj is a conceptual music festival branding project that captures the energy, rhythm, and emotion of contemporary Indian music culture. The identity blends bold typography, vibrant gradients, and dynamic visual forms inspired by sound waves and festival movement. The branding system extends across posters, tickets, merchandise, signage, and stage graphics creating a cohesive, modern, and immersive visual language. The project focuses on building a fresh festival identity that feels youthful, expressive, and culturally rooted.